Dan Wild Illustrator, Caricaturist & Designer • Graphic Design Samples

Dan Wild Illustrator, Caricaturist & Designer • IL • (309) 269-3056 • dan@danwild.com

Book designed for Carle Clinic Association

I’ve done a wide range of design, ranging from working as a graphic designer at an ad agency, to being the art director for a billboard company.

Currently I’m the senior designer at Carle Clinic Association and doing freelance design and marketing consulting.

On this page are samples of design work and advertising campaigns created for various clients.

Carle Clinic Association
Senior Graphic Design

As the senior graphic designer for the Carle Clinic Association I have had opportunities to come up with some of the creative ideas that became campaigns.

This creative was used for ads, mailers, flyers, and static and animated web banners on our website.

I planned to use ruby reflective material for the shoes on the outdoor. But sadly, Champaign has pretty strict rules on what can and can't be used on a billboard.

Hip Hop label / Upanotchrecords
Art director, Adams Outdoor Advertising

A campaign that I created, designed and art directed for a local Hip Hop label Upanotchrecords. It was a "teaser" campaign in three parts, involving 11 structures and over 22 billboards.

Week 1: We posted the provocative comment that "Hip Hop Rots Your Brain." and waited for the community to respond.

Week2: We posted vandalized versions of the boards that me and some local art students had spray painted.

Week 3: We posted up a large red square that stated that the label was having a show at an area club, with date and time information.

Upanotchrecords received all sorts of local media attention, writeups in the local paper, and a ton of web discussion on blogs and media sites. Do a quick Google web search of "hip hop rots your brain." or "Upanotchrecords." and read some of the dialogue.

Want to read what the papers had to say about this campaign?
The News-Gazette. Click here for a PDF	The Buzz Click here for a PDF	The Hubb Click here for a PDF

Espresso Royale
Art director, Adams Outdoor Advertising

My goal with Espresso Royale was to create an edgy and funny campaign that would appeal to the incoming U of I students in the C-U area. When this design went up a local radio show had people calling in for over an hour. Reactions were mixed, the town was talking, and the client ended up doing three billboard campaigns and creating t-shirts using this art.

El Toro Mexican Restaurant
Art director, Adams Outdoor Advertising

I won an advertising award for this campaign. The also used a few of my alternative tag lines as well. My personal favorite was "FREE GAS with every meal."

Awards and honors received
Art director, Adams Outdoor Advertising

2004 Champaign-Urbana Ad Club: CHAAMP Winner. Category: Outdoor/Display Advertising. Client: El Toro Mexican Restaurant. Campaign: “Mexican Food. Local Water.” Employer: Adams Outdoor Advertising. Job Title: Art Director.

2004 Champaign-Urbana Ad Club: CHAAMP finalists. Category: Outdoor/Display Advertising. Client: Espresso Royale. Campaign. “Love your coffee.” Employer: Adams Outdoor Advertising. Job Title: Art Director.

2003 Champaign-Urbana Ad Club: CHAAMP finalists. Category: Outdoor/Display Advertising. Client: Homeworks retail store. Campaign: N/A. Employer: Adams Outdoor Advertising. Job Title: Art Director.

Logos created for various clients

These links lead to just a few of the sites I have designed
Freelance: Dan Wild, Illustrator
Designer, Oh Frenzy! An Advertising Agency

www.victorianrosebandb.net

www.homehdw.com

www.hummingbirdschool.com