
Book designed for Carle Clinic Association
|
I’ve done a wide range of design,
ranging from working as a graphic designer at an ad agency, to being
the art director for a billboard company.
Currently I’m the senior designer
at Carle Clinic Association and doing freelance design and marketing
consulting.
On this page
are samples of design work and advertising campaigns created
for various clients. |
Carle Clinic Association
Senior Graphic Design
|
|
 |
As the
senior graphic designer for the Carle Clinic Association I have had opportunities to come up with some of the creative ideas that became campaigns.
This creative was used for ads, mailers, flyers, and static and animated web banners on our website.
I planned to use ruby reflective material for the shoes on the outdoor. But sadly, Champaign has pretty strict rules on what can and can't be used on a billboard.
|
|
Hip
Hop label / Upanotchrecords
Art director, Adams Outdoor Advertising

A campaign that I created, designed and art directed
for a local Hip Hop label Upanotchrecords. It was a "teaser" campaign in three parts, involving 11 structures and over 22 billboards.
Week
1: We posted the provocative comment that "Hip Hop
Rots Your Brain." and waited for the community to respond.
Week2: We posted vandalized versions of the boards
that me and some local art students had spray painted.
Week 3: We posted up a large red square that stated that
the label was having a show at an area club, with date and time
information.
Upanotchrecords
received all sorts of local media attention, writeups in the local
paper, and a ton of web discussion on blogs and media sites. Do
a quick Google web search of "hip hop rots your brain."
or "Upanotchrecords." and read some of the dialogue.
|
Want
to read what the papers had to say about this campaign? |
The News-Gazette.
Click here for a PDF |
The
Buzz
Click here for a PDF |
The
Hubb
Click here for
a PDF |
|
Espresso
Royale
Art
director, Adams Outdoor Advertising
My
goal with Espresso Royale was to create an edgy and funny campaign
that would appeal to the incoming U of I students in the C-U area.
When this design went up a local radio show had people calling
in for over an hour. Reactions were mixed, the town was talking,
and the
client ended up doing three billboard campaigns and creating t-shirts
using this art.
|
|
El
Toro Mexican Restaurant
Art
director, Adams Outdoor Advertising
I won an advertising award for this
campaign. The also used a few of my alternative tag lines
as well. My personal favorite was "FREE GAS with every meal."
|
 |
Awards and honors received
Art
director, Adams Outdoor Advertising
|
2004 Champaign-Urbana Ad Club: CHAAMP Winner. Category: Outdoor/Display Advertising. Client: El Toro Mexican Restaurant. Campaign: “Mexican Food. Local Water.” Employer: Adams Outdoor Advertising. Job Title: Art Director.
2004 Champaign-Urbana Ad Club: CHAAMP finalists. Category: Outdoor/Display Advertising. Client: Espresso Royale. Campaign. “Love your coffee.” Employer: Adams Outdoor Advertising. Job Title: Art Director.
2003 Champaign-Urbana Ad Club: CHAAMP finalists. Category: Outdoor/Display Advertising. Client: Homeworks retail store. Campaign: N/A. Employer: Adams Outdoor Advertising. Job Title: Art Director.
|
Logos created for various clients
|
 |
 |
 |
 |
These links lead to just a few of the sites I have designed
Freelance:
Dan Wild, Illustrator
Designer, Oh Frenzy! An Advertising Agency
|
| www.victorianrosebandb.net |
www.homehdw.com |
www.hummingbirdschool.com
|